Speedo Launches LZR Racer and LZR Pulse

In much of the world over the past 24 hours, Speedo has been slowly introducing the world to its newest technology - LZR Racer. The suit, scheduled for launch today in New York City, is what Speedo calls “the fastest swimsuit it has ever made.”

Larsen Jensen and Erik Vendt Part Ways With TYR

While Erik Vendt was making impressive waves in the water at the Long Beach Grand Prix last month, he (and Larsen Jensen) were making waves in other ways. It appears (as exposed last month by superb swimmer trackers, The Swim Aids) that both Vendt and Jensen have parted ways with TYR. After exploring […]

Larsen Jensen Signs With TYR Sports

We have received confirmation and are awaiting a press release scheduled for later in the week (Jensen is already listed on TYR’s website) that will signal the official public announcement that TYR Sports has signed Olympic silver medalist in the 1500m freestyle from Athens, Larsen Jensen. Jensen joins a growing list of impressive swimmers […]

Michael Phelps Featured on NASDAQ Tower in Times Square

It looks as if what I have preached and asked for for quite a while may finally be coming true - increased exposure for our sport. I am unsure if it because of increased spending on marketing or just due to the status of Michael Phelps and his related accomplishments in the sporting world, […]

Olympic Games Mean Big Business For TYR Sports

The Olympic Games are one of the world’s biggest sporting events. For performance swimwear company TYR Sport, Inc. of Huntington Beach, the games are also a golden business opportunity. The company spends three years preparing for each Olympics. It develops new technology for goggles and swimsuits to debut at the games. Potential Olympians are signed […]

The Amanda Beard Signature Collection Coming to Stores?

We all know by now the immense value of the Michael Phelps brand. He is a sponsor and marketers dream when it comes to Olympic sports - not just swimming. His feats are unrivaled and probably will not be matched for years to come, and more importantly, he is not done yet. […]

What Swimming Racing Suit Should I Buy?

What is the best swimsuit technology? Readers of Timed Finals unanimously declared in last week’s poll that Speedo’s new FS-Pro is the “best.” But what makes Speedo’s relatively new suit, “the best?” I would assume that a very small percentage of Timed Finals readers have actually raced in this suit (hopefully the […]

Italian Swim Manufacturer Diana Launching New Submarine TF

According to Bestswimming, Italian swimsuit manufacturer Diana is planning to launch its new swimsuit Submarine TF (Thermo Fusion) at the upcoming Spring long course championships, Trofeu Brazil - the same championships that were named after Maria Lenk. This introduction and launch of the suit is has twofold interest. Diana, relatively unknown here in […]

Questions About Ian Thorpe’s Celebrity Status Answered

Following Ian Thorpe’s retirement from swimming and his controversial positive drug test, some out there may have wondered how long he could stay in the limelight. Those questions appear answered for the moment as Omega recently announced that it will team the Thorpedo together with American spokeswoman Cindy Crawford in order to publicize the opening […]

Speedo Ranks High in Apparel Brand Searches

San Francisco based stylophane.com, an Internet apparel design and marketing firm that counts the number of times apparel brands are entered into search engines monthly, showed Speedo in the Stylophane Apparel Brand Popularity Index Top 12 for February. Speedo was ranked sixth in the index, well behind Louis Vuitton who topped the list, as […]

Speedo Honors Phelps with Full Page ad in NY Times

According to Speedo, “an extraordinary performance deserves an extraordinary recognition.” With that, tomorrow, Friday, April 6, Speedo will take out a full page, color ad in the national editions of the most read newspapers in America - USA Today and the New York Times - to celebrate Michael Phelps’ historic seven (7) gold medal swims […]

Speedo Testing New Suits in Canberra Today

It seems as if the FS-Pro is only a step in the direction of the suits we will see swimmers wearing in Beijing. With all the hoopla surrounding the FS-Pro, it appears Speedo is not resting on their laurels and the rumors are true that their is something “better” on the horizon. The […]

Speedo Fastskin FS-PRO Giveaway on Timed Finals

Speedo launched the Fastskin FS-Pro yesterday to much fan-fare. Despite the fact that they are calling it a “soft-launch,” there is certainly a ton of excitement surrounding it. We assure our readers that we are as interested in learning all we can about the suit as you are. We also are proud […]

Speedo Quietly Launches Acquafast in Brazil

While Speedo has been busy launching the Fastskin FS-Pro, they also may have quietly launched another product in Brazil according to a report from a reader. It is called the Acquafast. It is unsure if these suits are like the new Fastskin FS-Pro. The images seem more like the Fastskin FSII.
These suits […]

Speedo Launches FSPro (FS Pro) Racing Suit

Let’s welcome Speedo’s next generation swimming suit, the Fastskin FS Pro (or is it FSPro or FS-Pro?). According to the Sydney Morning Herald, the suit was launched yesterday in Australia (US launch expected in the next day or so), and according to Speedo Australia’s head of design, Margot Lundgren, “it’s like a heavy coat […]

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