Cashing In
Garrett Weber-Gale on “Mad Money”
When Garrett Weber-Gale sauntered into practice this afternoon he had a quiet look of confidence about him, perhaps that of a man who just saved a bunch of money on his car insurance. Apparently he didn’t switch to Geiko, however, as the NCAA Champion and 2005/2007 US World Champs team member quietly stated, ”I’m going to be on Mad […]
U.S. Olympic Hopefuls Learn Mandarin through Sponsorship Deal
Ni hao China, good bye Ugly American stereotype. Constantly criticized by the international community for linguistical ignorance, it looks like Americans can learn something from Michael Phelps, Katie Hoff and Ian Crocker, who have all inked deals with Rosetta Stone to learn Mandarin and promote the company in their buildup to the Beijing Olympics.
Survey Out of China: Swimming Favorite Recreation of Millionaires
The fourth annual Preferred Lifestyle and Brands of China’s Richest reported that swimming is the favorite recreational activity (beating out driving BMW’s and travelling to France) of the 660 millionaires interviewed by the report. In related news every single swimming company, professional swimmer and agent in America reinforced their Asian marketing plans.
Amanda Beard Gets Own Segment on Best Damn Sports Show
Does it even matter how (or if) she swims at Olympic Trials this summer? Fox TV doesn’t seem to think so, as they have just given Amanda Beard her own segment on The Best Damn Sports Show. The “GoDaddy Girl” will host the GoDaddy segment on the show, in which she is slated to […]
Can’t Get Enough of Amanda Beard? Buy a Red Bull
Red Bull Energy Drinks has recently released a limited edition 16.9 oz can featuring photographs and autographs of its star athletes. Along with featured X Games athletes such as Shaun White and Travis Pastrana is, of course, swimming golden girl Amanda Beard. Beard, who swears by drinking a red bull before all of her races, […]
Calgary Swim Team Raises $44,000 in Support of Swim Program
That is something that any club coach out there would love to see. The numbers “44″ in front of three zeroes. Showing fantastic initiative, Mike Blondal, the coach of the University of Calgary and head of the newly formed Calgary Foundation for Swim Excellence, headed up a fantastically successful fundraiser for his program this week. […]
Top 5 Tuesday: Keri Hehn, The Fastest Breastroker You’ve Never Heard Of
Today brings a new era of Top 5 Tuesday, as it is the first installment of a 5 part series on a subject near and dear to my heart, the “professional swimmer.” Before I graduated from college and decided to continue my career, I had no idea what exactly those two words meant. Now, having […]
Sponsorships Still Roll In for Thorpey
Despite not being voted the number one most marketable athlete for the first time in six years recently, Ian Thorpe still seems to be doing okay in the sponsorship department. The swimming great will be featured in a new series of ads by Adidas, highlighting their “Impossible is Nothing” campaign.
World Champs Cost Victorian Government $63 Million
There’s some finger-pointing going on in Australia right now as it has been revealed that the FINA World Championships costs the government $63 million dollars to produce. This, combined with the news that 219,000 people attended the championship, but only 151,000 bought tickets (and many at discounted prices) has some people questioning why the government […]
The Amanda Beard Signature Collection Coming to Stores?
We all know by now the immense value of the Michael Phelps brand. He is a sponsor and marketers dream when it comes to Olympic sports - not just swimming. His feats are unrivaled and probably will not be matched for years to come, and more importantly, he is not done yet. […]
Amanda Beard to Appear in Playboy
Update: Link to photos added. View the cover photo.
Fresh off her domination of Timed Finals’ Top 5 Most Appealing Swimmers, Amanda Beard will be appearing in Playboy. A reliable source has told me that Beard has decided to finally appear in the magazine, and will do so in five weeks. Ms. Beard is […]
Swimming Australia Says No Bonus For Lenton
It appears that Libby Lenton is out of luck in Fujitsu’s quest to pony up the $20,000 for her not-quite-a-world-record world record. Last week Fujitsu stated that they were happy to pay the $20,000 bonus to Lenton for her performance, but according to Swimming Australia that is not going to happen. Swimming Australia […]
Gary Hall Jr. Signs With Speedo Through 2010
Los Angeles - Speedo® announced today the signing of 32-year-old Gary Hall, Jr. to a multi-year contract through 2010. A ten-time Olympic medalist, Hall represented the United States in the 1996, 2000 and 2004 Olympic Games and is projected to be a serious medal contender at the 2008 Beijing Olympics in his specialty, the […]
South African Swimming Once Again Makes Headlines, the Wrong Ones
There is of course the old saying “there is no such thing as bad publicity,” and in the case of South African Swimming, they better hope so. The organization that brought us the Ryk Neethling controversy, who in my opinion was basically criticized for wanting to train with the best in the world, is […]
Laure Manaudou Continues to Cash In
Perhaps some swimmers could take lessons from Laure Manaudou when it comes to cashing in on swimming success. She has just announced a deal with French Billionaire Francois Pinault (who owns or has had a stake in companies such as Converse, Samsonite, Christie’s Auction House, and many others). You may know Monsieur Pinault’s […]
Gold Medal Mel Mel Stewart
The Swimmers' Ear Mike Gustafson
Top 5 Tuesday David Cromwell
In My Mind Nathan Jendrick